Building a Successful Marketing Campaign:
Chart it Out and Don’t Forget to Follow-through.
BY STEVEN POWELL

1) Identify Your Product/Service for Sale
- Marketable Strengths
- Highest Profit-margins
- Most In-demand

2) Identify Your Audience
- Demographics
- Interests
- Locations

3) Define Your Goal
- What are you trying to accomplish?
- What is it worth to you?

4) Define Your Message
- What are you trying to offer?
- What are Their “Pain” Centers (Needs)?
- How can your product/service benefit Them?
- Why should They choose you?

5) Choose Your Delivery Vehicle(s)
- Market reached
- Cost/value per reached person
- Additional Values
- Return on Investment

6) Speak Your Peace
- Get Their Attention (The BIG Idea)
- Say Something Relevant
- Call or Urge Them to Action

7) Track the Results and Adjust Your Efforts
- Which media worked best?
- Which offer?
- Which Call to Action?

8) Repeat. Repeat. Repeat.
- The average consumer must see/hear the same
message seven times before they act.
- The average consumer must see/hear the same
message seven times before they act.
- The average... You get the idea!