More than just shuffling some boxes around on a computer screen, graphic design is creating a mood, grabbing attention, juggling shapes and symbols and accomplishing stated goals. It's understanding production needs for your specific medium and ensuring those needs are met. But mostly, it's communication.

Truly good design gets the message across, creates an image or mood, and looks good in the portfolio. In that order.

advertising:  print and radio ads, bus posters, billboards, sales literature
corp. communications:  graphic identity kits, marketing brochures, forms
sales presentations:  multi-media, slide shows, trade show exhibits
book publishing:  covers, backmatter, run-of-book formatting
magazine publishing:  start-up publications, covers, page layouts, house ads, promotional pieces
new media:  web sites, downloadable data files, animations, games, banner ads, database formats
online promotions:  custom and off-the-shelf solutions for client-driven and inhouse branded vehicles
environmental design:  signage, exhibits, banners, color coordination, murals
museum exhibits:  kiosks, science displays